Abel Gustafson, PhD, is Assistant Professor at University of Cincinnati, Co-Founder XandY Analytics, and a Research Affiliate at Yale Program on Climate Change Communication. He specializes in using social scientific research to understand how people think and act regarding science, technology, and sustainability and uses his research to develop communication strategies that can shift opinions and behaviors. Abel is co-author of the 2020 research paper, “Personal Stories Can Shift Climate Change Beliefs and Risk Perceptions: The Mediating Role of Emotion” and of the 2020 research study, “Leveraging Social Science to Generate Lasting Engagement with Climate Change Solutions.” Abel also loves riding his bike!